Ranked #1 in the World
The team chemistry that propelled the Arizona Diamondbacks to the 2011 National League Western Division championship started off the field with a campaign to fix the front office culture, team President and CEO Derrick Hall said Feb. 28, 2012, at Thunderbird School of Global Management.
“We quickly cleaned up our culture in the front office and became an award-winning company that won basically every award that we could for what we were doing in the community and what we were doing for workplace culture,” Hall said. “Yet we weren’t winning on the field.”
The Diamondbacks finished last in their division and had the second-worst record in the league in 2010. That’s when Hall shifted his front office strategy to the field. “We had to take that same approach just a year-and-a-half ago or so, and then change that culture on the field and the dugout to make sure we had similar results,” Hall said. “Right now, we’ve got an entire organization working on the same page.”
Despite cutting $7 million from its payroll in 2011, the team jumped from 32 games below .500 to 26 games above .500 in one season. Hall said other sports franchises have come to Arizona to find out the winning formula. “They have flat out told us they are going to lift and shift — steal our ideas,” Hall said. “To me that’s great. To me that’s a compliment.”
Hall describes some of the specific front office programs that have won the Diamondbacks acclaim in this Thunderbird Knowledge Network video.
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“We quickly cleaned up our culture in the front office and became an award-winning company that won basically every award that we could for what we were doing in the community and what we were doing for workplace culture,” Hall said. “Yet we weren’t winning on the field.”
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