Ranked #1 in the World
A group of Thunderbird students have focused on the online dating market in the United States for their recent marketing research paper. The research focused on two brands, Match.com (Match) and OkCupid. The goal was to explore options for Interactive Corporation, the holding company for both dating sites, to simultaneously grow the online dating market and increase visibility and profitability of newly acquired OkCupid.
The students analyzed the product, promotion, placement and pricing as well as segmentation, targeting and positioning of each brand. In the end, they recommended a dual-branding strategy – one that differentiates the two brands and positions each to reach its optimal target market. Specifically, the students recommended that OKCupid emphasize the mobile app market, expand the focus from getting dates to building friendships, and build popularity by bridging the gap between meeting online and meeting in person by using promotional events to create buzz.
Follow this link to see the full corporate marketing article by Thunderbird students Noah Emery, Kate Gillette, Megan Groves, Roger Li, Christian Lorentzen, Ullas Rameshappa and Amanda Roberson
March 11th, 2013 at 10:06 pm
Felt like being cornered to choose between eating rotten meat or drinking contaminated water.
April 18th, 2013 at 1:28 pm
Thank you for sharing this info with us! What you wrote is wonderful!! Exceeded my expectations and were awarded!!
April 22nd, 2013 at 12:37 pm
He greatly expanded my horizons! It’s pleasant to read. Thank u!!
April 23rd, 2013 at 10:01 am
Keep in the same direction dude! Nothing I’ve seen so far not. I think this is really a very nice post!!!!
April 24th, 2013 at 3:32 am
A group of Thunderbird students have focused on the online dating market in the United States for their recent marketing research paper. The research focused on two brands, Match.com (Match) and OkCupid. The goal was to explore options for Interactive Corporation, the holding company for both dating sites, to simultaneously grow the online dating market and increase visibility and profitability of newly acquired OkCupid
ghế tập cơ bụng
bếp halogen
orbitrek
April 25th, 2013 at 2:12 pm
An unusual review! This is a very charming and informative – and a lot of good information available!!!
April 28th, 2013 at 8:57 am
Thanks for share it keep it up. Continue to work and will be even better!!!!
April 28th, 2013 at 2:27 pm
I should recommend your site to my friends! Very impressive your very clear expression! Thank you!!!
April 29th, 2013 at 10:07 am
It really helped me! I love these unusual items! thanks a lot!!!
April 29th, 2013 at 6:56 pm
I found lots of interesting information here. The post was professionally written and I feel like the author has extensive knowledge in this subject. Very Enjoyable! I hope you write more on this subject!
April 29th, 2013 at 6:56 pm
Excellent and decent post. I am sure my visitors will find that very useful.
April 29th, 2013 at 6:57 pm
Very informative article and as I see a lot of interesting replies! I hope that motivates you to write more about this.
April 29th, 2013 at 6:59 pm
I love this site. I can found here my needs. I am your loyal reader. Keep it up and please add more and more information about it!
April 30th, 2013 at 2:39 pm
That article is so interesting and makes a very nice image in my mind. ! Very impressive your very clear expression! Thank you!!!
May 3rd, 2013 at 9:33 pm
gently apply to your stomach location once or twice each day. The stretch marks will respond towards the vitamin E in case you use it regularly and use it as soon as they appear. The older the stretch marks, the longer and much more difficult
May 4th, 2013 at 7:05 pm
This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your great post. Also, I have shared your site in my social networks!