By Kishore Dash, Ph.D.
When business leaders worried about globalization aren’t following developments in China, conversations usually turn to India. Collectively the two countries account for about one in three people on the planet. Despite India’s size, common misperceptions persist about the business environment. Here are four myths that could derail any market entry strategy: 1. One giant market awaits, 2. Indians speak English, 3. Engineers abound, and 4. Companies enjoy purchasing power parity.
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