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We have a great strategy — no, really, we do
Tuesday, August 21st, 2012
By Kannan Ramaswamy, Ph.D.
The rank and file in many organizations big and small is usually plagued by doubts about the strategy that their company is supposedly pursuing. Often, these are not questions about the specifics of the chosen direction but ones of a much more fundamental nature. They typically wonder whether their organization does indeed have a strategy in the first place. To them, the stutter steps that their firm is making, a quick market entry here, a new product launch there, a set of technology alliances and acquisitions all seem unconnected to any central purpose. | Video: Stumbling Without Strategy (1:54)
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