By Gregory Unruh, Ph.D.
Market forces are the ultimate Darwinian competition machine, and many environmentalists blame them for focusing executives on short-term profit maximization at the expense of long-term sustainability. But in talking to several companies, I’ve found that market competition is having the counterintuitive effect of driving business leaders toward sustainability. Read the full article in the Harvard Business Review. For additional research and commentary, visit my Huffington Post blog or read my new book, Earth Inc.: Using Nature’s Rules to Build Sustainable Profits.