By Paul Kinsinger and Karen Walch, Ph.D.
The concept of a VUCA world — one that is volatile, uncertain, complex, and ambiguous — was introduced by the U.S. military as the Cold War ended and as the United States looked out over the emergence of a multilateral global landscape. The VUCA concept was brought home to many Americans after 9/11 but really gained currency in the private sector with the onset of the financial crisis in 2008-09, when companies and organizations all over the world suddenly found themselves faced with similar turbulence in their business environments and, subsequently, in their business models. Leaders in the new world of “permanent whitewater” must master the VUCA antidotes: Vision, understanding, clarity and agility.
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