Can UBS Survive The Crisis? Lessons to Be Learnt
Monday, July 12th, 2010The following guest post on corporate strategy is written by Executive MBA Europe students Vinicius Artacho, Paul Mastromatteo, Jean-Jacques Murama, Kamilla Nurbaeva, Farid Saffar and Antonio Solis.
Since the late 14th century, when the Medici bank was created in Florence by a wealthy family of art merchants, with Genoa and Venice as the major centers for banking activity during the Renaissance period, the concept of Wealth Management has been disseminated in every single place in the world. Banking offices used to be located near trade centers and together with Italy, also London, Hamburg and Amsterdam were important business locations.
Creation of wealth has been discussed for many generations, but the maintenance of wealth is another key element that has developed more recently. In 1838, the family of the American banker John Pierpont Morgan created the House of Morgan with the purpose of managing the family’s assets. In 1882 the Rockefellers, who would later be the owners of Chase Manhattan Bank, launched their family office.
Ever since, there has been an improvement in the wealth management services across the globe and a few institutions have successfully achieved a leadership position in this industry. One of the most prominent and efficient is UBS. UBS has been the greatest wealth manager of this century and has created such a strong brand that its name is recognized globally and its presence is massive all over the world. The bank manages money from individual clients, ranging from USD 100’000 to fortunes above USD 100 million. In 2009 UBS generated net income of almost USD 4 billion and the analysts are forecasting around USD 10 billion for 2010.
Ranked #1 in the World




Guest post by Thunderbird MBA student Emily Eckert, ‘11


By Carly E. Brennan, MS in Global Management 2010