Brazil Winterim delves into Natura’s sustainable supply chain
Tuesday, November 30th, 2010
By Kate Robertson ’10, full-time MBA student
As our bus approached the Natura headquarters somewhere between the cities of Sao Paulo and Rio de Janeiro, Brazil, there was a lot of discussion of Natura’s position as a leader in sustainability and as a role model to South American corporations. My thoughts turned to the passion fruit perfume that I had ordered six years earlier from a Natura catalogue as a Peace Corps volunteer in rural Peru. Before living in Peru, I had never heard of Natura and didn’t think much of it besides that I liked the look of the catalog.
However, after touring Natura’s headquarters during the 2010 Brazil Winterim course, Sustainable Business in Practice, it is no surprise that Natura products have come to represent South America cosmetics.
The visit to Natura is one of the highlights of the Brazil course and a once-in-a-lifetime opportunity for many. No, this is not because we were able to try all of Natura’s natural products in the campus store (though it was definitely an added bonus). In fact, it was fascinating to learn about Natura’s sustainable supply chain and focus on ethical sourcing to support communities in the Amazonian regions of Brazil.
If you don’t have the chance to visit Natura in person, you must watch this short video and see why Natura is at the forefront of innovation and sustainability in Brazil. In addition, you will understand why, after leaving the company, almost all 20 of us wanted to work at Natura!
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