That is the motto at Sharp Ideas and Helper in Ho Chi Minh City, Vietnam. As five eager Thunderbirds entered the office for the first time, we were told to remove our shoes at the front door and we remained barefoot for the rest of the day. This “thinking outside the shoe” technique was quite refreshing as we began our first day on the job. Sharp Ideas believes that all team members walk on equal ground, and this act is reflective of that principle.
Our first meeting with Sharp Ideas included a high level overview of their marketing company, their core values and the work they do. Under the same roof, Helper, their sister company explained to us their focus on sustainability and bringing green technology to Vietnam. It quickly became clear as the morning progressed that we would be working on two separate projects; one for SI and one for Helper, and that we would need to split into strategic teams.
Project 1: Help Sharp Ideas with some organizational issues. Jayme and David are teaming up for this and combining their strengths and past experiences to identify pain points and prescribe an action plan to address those points.
Project 2: Help Helper to develop a strategic marketing plan for the launch of a green product. Josh, Amanda and I are putting our creative hats on to make a plan to help launch a green product in the not-yet-green Vietnamese market.
As each team sorts through the challenges and ambiguities in hopes of honing in on the scope of the project, one thing remains clear, we MUST get a team pedicure before work tomorrow!