By Amanda Roberson, MBA candidate 2012
Masooda Abdul Khaliq has an important task on her hands. In two days, she will meet with U.S. Secretary of State Hillary Clinton to represent a group of Afghani women entrepreneurs studying business at Thunderbird through Project Artemis. Masooda does not take this responsibility lightly. She is carefully surveying all 20 members of her Project Artemis class to get their input as to what she should say to Mrs. Clinton.
“I have to talk to each of the women to find out their concerns,” Masooda explains. She will speak not only on her own behalf, but as a representative of a strong community of women who have succeeded in starting a business in one of the world’s toughest environments for women to live, let alone do business. Her dark brown eyes are serious and focused, yet she smiles easily as we sit at a table in Thunderbird’s Commons dining area and chat about her past, the challenges of being a women entrepreneur in Afghanistan, her impressions of the United States and her dreams for the future.
Before coming to Thunderbird for two weeks this October, Masooda, 26, participated in 10,000 Women, a program funded by the Goldman Sachs Foundation and run through a partnership between Thunderbird and the American University of Afghanistan to train this ambitious number of women entrepreneurs in five years. Through Project Artemis, Masooda is building on this foundation and expanding her knowledge about growth strategy and leadership.
After graduating from the 10,000 Women program, she started a food processing business making and distributing jam and pickles. She now employs 23 people, 21 of whom are women. Her two male employees are her brothers, who serve as the company’s heads of marketing and finance. Having men in these positions was strategic, Masooda explains. In the Ghazni province where she lives, women cannot freely leave the home, making vital parts of her operation such as purchasing fruit, collecting payments and delivering products impossible for her and her women employees to carry out. Massooda solved this problem by employing men to serve as the company’s public-facing representatives. Meanwhile, her network of women employees is equipped with the tools they need to make and package jams in their homes.
The idea for the business was inspired by Afghanistan’s bountiful fruits. “This business is easier than others because the raw material was available and within reach of the women,” she said. Mangos, apples and cherries go into her jams, while cucumbers are used to make pickles, a popular item in Afghanistan.
Masooda met her network of women in-home producers through a community development organization. Many are widows, and the business provides a way for them to support their families.
During her two weeks at Thunderbird, Massoda has had the opportunity to take classes in the fundamental business skills she hopes will allow her to continue expanding her business, such as branding and packaging. She will share what she learns with her employees back home and apply them to her business. “I would like to establish a company that can produce enough jam to sell all over the country and then expand into Pakistan and Iran,” she explains.
Masooda wants her business to give hope to women in Afghanistan who do not enjoy the same freedoms she does. She explains that her background is unique — her family supported her decision to study at the University of Kabul, and they now stand behind her as she grows her business.
“As the first woman in my family to go to college, I paved the way for my cousins to study as well,” she said. “By studying, we show people that women are not weak and we continue paving the way.”
During her time at Thunderbird, Masooda has had the opportunity to meet many professors and students through her classes and the activities arranged as part of the program, which have included a trip to Sedona and shopping excursions.
“People are very kind here. They listen carefully to what you have to say,” she said. When asked what she wants to tell people she meets in the United States about Afghanistan, she says she wants to let them know that there is more to her country than the images of war and destruction portrayed in the media.
“People like to work in Afghanistan. We have towns and cities, just like the United States does. But people need more opportunities, especially women,” she said. This was the key message she delivered to Hillary Clinton during their brief meeting, she tells me when we meet up upon her return from Washington D.C.
When she returns to Afghanistan, Massooda is excited to tell her friends and family about her meeting with Mrs. Clinton and about her experiences in Arizona. She is also eager to apply what she learned in the classroom to her business. Although she knows she will continue to face many challenges and that progress may be slow, Masooda looks brightly into the future and hopes to continue paving the way for others to follow in her footsteps.