Thunderbird for Good

One year ago today, partners from the public, private and nonprofit sectors launched a four-year campaign to empower 100,000 women entrepreneurs in Peru through business education. The campaign, called Proyecto Salta, includes a three-hour seminar that covers basic concepts such as marketing, negotiation, cash flow management, networking and personal development. Concepts are reinforced through a telenovela created specifically for the Salta training at community centers from Lima to Puno (near Lake Titicaca on the Bolivian border). Overall, 30,661 women participated in the free seminar during the first year. Thunderbird School of Global Management helped design the seminar in collaboration with professional development firm Aprenda, a local company based in Lima. In May 2011, Thunderbird also sent a team of five MBA students to Peru to work one-on-one with Proyecto Salta participants, providing an extra layer of support to the women’s education and business growth. Learn more in this Thunderbird Knowledge Network video:

Posted: 06|21|11 at 10:58 am.
Filed under: SALTA Peru, Women's Issues.
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