Archive for the ‘Brand Management’ Category

By Kellie Kreiser

Week Two of Project Artemis kicked off today. It is hard to believe that we are already more than halfway done with the program. But by the same token, it feels like we have packed a miniature MBA into this short time. Today’s topic was marketing, something that every woman was excited to learn. Thunderbird alumna and Artemis mentor, Lenora Peppers Greene started the session by giving Rahima her daily English lesson: “Bang for the buck.”

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By Kellie Kreiser

Project Artemis is like a recipe … one part top academic classes, one part mentorship, and one part real world experience. Mix in some Afghan women, blend for two weeks and voila: Social change through economic empowerment! Today the women experienced the real-world part of this recipe.
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Enough on corporate failures and governement intervention.  The whole point of global citizenship is in fact to avoid failure, to create sustainable value by acting responsibly, by reaching out to society while we can make a difference. Congratulations to my colleague Mary Teagarden, editor of Thunderbird International Business Review, for her Sept-Oct issue dedicated to global citizenship.  I’m sure she didn’t plan it this way (unless she had extra sensory powers to anticipate this dark week!), but the timing of this issue couldn’t be any better!
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