Entrepreneurial lessons from Lance Armstrong and Tour de France
Friday, July 31st, 2009
By Steven Stralser, Thunderbird professor
The recent performance by Lance Armstrong at the Tour de France highlighted several lessons that entrepreneurs can apply to managing their ventures. Like “the Tour,” these enterprises represent a path of grueling challenges from inception to maturity.
Lesson 1: What doesn’t kill you makes you stronger
In the case of Lance, we saw that physical challenges can produce great psychological strength. As entrepreneurs, we constantly are facing challenges and setbacks. It’s important to remember that the management focus during challenging times should not be on how your venture got into the struggle, but how it’s going to get out of it.
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