Jeff Walters, Entrepreneur in Residence
Thursday, October 28th, 2010Over the past few weeks I’ve presented to four classes at Thunderbird – all focused on some aspect of entrepreneurship. These lectures and the resulting Q&A have introduced me to the students interested in starting a business (or improving the one they have already started) and resulted in a steady flow of meetings in my role as Entrepreneur-in-Residence.
In addition to providing my background during the class presentations, I shared some thoughts about the “F’s” that students need to be successful but that may not get much attention in school.
The “F’s” are part of the foundation for startup success and in some cases hold the key to important lessons and experiences critical to entrepreneurship and even sanity! The “F’s” and some context for each one follow.
- Failure – Fail and learn to adapt quickly (and see the Michael Jordan video below for perspective).
- Friends and Family – They are caught up in the whirlwind of the fledgling business one way or another – consider your impact on them before making the leap and consider how they can help provide guidance and even direct impact on your business.
- Focus – Is everything… narrow the business focus to sustain competitive advantage, and tune-out distractions. Nearly everything but the business is a distraction so choose your “time investments” carefully.
- Funding – Do you really need/want it? When can you reasonably attract it? How do you pitch the business?
Though “failure” may be the most referenced of these points among experts on entrepreneurship, I especially liked the emphasis that this Nike commercial provides on Michael Jordan’s many failures and how they led to his success.
During the talk I also provided resources (links) for the students to reference as they pursue their entrepreneurial dreams. Here they are, with some of them oriented toward the Arizona market.
- Kauffman Foundation – the world’s largest foundation devoted to entrepreneurship.
- National Venture Capital Association
- Angel Capital Association
- TiE – the world’s largest network of entrepreneurs
- Arizona Interactive Marketing Association – (AZIMA) – all entrepreneurs need to market their business to someone and this Arizona non-profit’s membership is free for students.
- Mastering The VC Game – I referenced this book and its value whether one decides to raise money or not. From the book’s website, “A VC reveals how startups can successfully finance and launch their venture.”
I’m looking forward to helping the Thunderbird entrepreneurs and, of course, to learning from each of them as they challenge me with their needs and opportunities.
Jeff recently blogged about a Thunderbird student entrepreneur in his blog, read more about Mayu here.
Jeff Walters is the Catalyst of Strategy Outfitters. In roles ranging from entrepreneur to consultant, Jeff has built brands and businesses large and small. As a result, two of the companies he co-founded are now leaders in marketing with data. Strategy Outfitters helps businesses build brands through business analysis, marketing strategy and digital marketing. Mr. Walters serves as an Entrepreneur-in-Residence at the Walker Center for Global Entrepreneurship at Thunderbird, School of Global Management.
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by Jim La Marche, TPEC
Last week, President Obama signed the Small Business Jobs Act of 2010, which includes several benefits for small businesses and also a benefit for angel investors. This benefit relates to investments made between September 27 and December 31, 2010.