Can Entrepreneurship Build Peace in Afghanistan?
Monday, November 8th, 2010By Amanda Bullough, Ph.D.
Thunderbird has carved out a niche expertise in educating women entrepreneurs in developing countries. I have specifically been working with our women entrepreneurs programs in Afghanistan and Peru. We recently had over 20 Afghan women on campus here in Glendale, Arizona for two weeks and I had the opportunity to spend quite a bit of time with the ladies. Not only am I the Academic Director of the Goldman Sachs 10,000 Women programs in these countries, but I am also doing research on women entrepreneurs operating in adverse conditions.
While they were here, I invited the Afghan businesswomen to focus groups interviews of 6 to 7 people each so that we could begin to better understand what makes them tick. Why? Because, the idea of entrepreneurship as vital for development efforts and for peace-building is a large focus for learning institutions and governmental and nongovernmental communities. In particular, research on entrepreneurship in adverse conditions is relatively scarce and necessary if we are to be useful as educators and policy makers and increase our understanding of entrepreneurship.
By speaking with these women, I wanted to better understand why they choose to buck the established social norms and start and lead business when it’s so dangerous do so. Interestingly, in an obvious display of humility and respect for their fellow Afghan women, who have all endured tremendous hardship and challenges, none of the women would acknowledge themselves as special. However, we know they are, because not all Afghan women do indeed engage in the economy or in leadership. We are in the process of uncovering that these ladies have a unique sense of determination, drive, passion, and a thirst for making their communities and countries better for other Afghan women and for their children. I stand in awe of them and they have my respect and admiration for their strength.
The next research question to tackle will be, are Afghan businesswomen actually stronger than women in other countries, because of the hardships they’ve endured?
In addition to what I learned from these powerful ladies, I will also comment on their demeanor while in our country these weeks, many for the first time. They carried themselves with the utmost dignity and respect. They worked together to absorb the business training they were getting from their mentors and the Thunderbird faculty. They were appreciative and thankful, sweet, inspiring, and all-around positive forces to be around. These strong and wilful ladies brought smiles to the faces of Thunderbird faculty, staff, and students all over campus, and pride to the whole community when they held their heads high at graduation. We are a proud community here at Thunderbird to be able to both educate and learn from these remarkable ladies.
Amanda Bullough Ph.D. is the Academic Director for the Goldman Sachs 10,000 Women Initiative and an Assistant Professor in Entrepreneurship and Management and Organizational Behavior at the Walker Center for Global Entrepreneurship at Thunderbird School of Global Management. Dr. Bullough’s research focus is on women and their potential to be economic producers and business leaders in the developing world.
Ranked #1 in the World








Women seeking equal participation in business leadership have made progress in some countries, but an award-winning study by Thunderbird Professor