The imperative of the personal element in doing business in Mexico
Friday, July 31st, 2009Bridging Cultural Barriers, by Boyé Lafayette De Mente
In my book, There’s a Word for It in Mexico, I note that one of the first things foreigners in Mexico — whether businesspeople or tourists — should know about Mexicans is that their behavior, both private and official, is generally controlled by their code of personalismo (pehr-so-nah-LEES-moh), which results in them personalizing everything.
Broadly speaking, personalismo embodies the Mexican belief that personal dignity and self-interest take precedence over all other considerations, including the ethical and moral. And as always in the character and personality of Mexicans, this cultural trait originated during the 300-year reign of Spanish overlords.
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Whenever we prepare for a negotiation, we concentrate on strategies and tactics. How can we win the most in the negotiation? We sometimes lose sight of the fact that negotiating is really about people. People have moods, goals, fears, dreams, egos and much more. Understanding people and all the things affecting them is the key to being a good negotiator.
By Karen S. Walch
By Harrison Snow, 1982 Thunderbird graduate
In my negotiation seminars and classes, we talk about asking prices, strategy and walking away – processes that all good business persons follow in order to keep their business alive. It always surprises me that while people negotiate their business contracts in great detail, they are reluctant to do the same in their personal life. One of the first questions I ask participants in my classes is: “Do you ask for better prices when you go shopping?” Immediately the class divides itself into two groups, the “yes” group and the group that looks at me in total puzzlement. The split is usually along cultural and experiential lines.