Laws of Power 4: Master Your Psychology
Monday, September 28th, 2009
By Karen S. Walch, Ph.D.
This week we will enhance brain performance and right brain qualities with a focus on the psychology of negotiation. Classic power laws assert that power can be attained when we become a master psychologist of others. Baltasar Gracian, a 17th century expert on power, wrote: “Many people spend time studying the properties of animals or herbs; how much more important it would be to study those of the people with whom we must live or die!”
The focus of this classic law is that power can be achieved through the mastery of knowing the psychology and motivations of others. The classicists warn us that careless experiments involving the properties of emotions and power can be as dangerous as playing with fire. You can spare others, and yourself, a lot of pain if you are disciplined and not “bungling” in your knowledge about others’ hidden motives.
Read more »
Ranked #1 in the World



By Karen S. Walch, Ph.D.
By Karen S. Walch, Ph.D.
Bridging Cultural Barriers, by Boyé Lafayette De Mente
By Karen S. Walch, Ph.D.
All salesmen are taught that building trust is the key to successful selling. In order to build trust we try to develop a rapport with the client and, hopefully, cement a bond.