Laws of Power 37: Anchor the Potential
Monday, June 28th, 2010
By Karen S. Walch
Negotiators who rely solely on classic hardball tactics of negotiation will use the “lowball/highball” opening offer device to firmly anchor their position and weaken their counterpart in a negotiation. An extreme and aggressive initial offer is valid because this causes the other party to reevaluate their own resolve and opening offer and move them beyond their own resistance point or bottom line. This hardball tactic is very effective and enduring because most counterparts tend to be unaware and unprepared to defend themselves against this classic tactic. This week’s aw will address the concept of anchoring as an integrative negotiation practice that can be used by negotiators who have experienced the ineffectiveness of “lowball/highball” plans or prefer not to use hardball tactics.
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By Karen S. Walch
By Karen S. Walch
By Karen S. Walch